THE STUDIO K is a brand reflecting designer HyeJin Hong’s philosophy of modern sensitivity, harmony of technology and design, trend with originality. The identity of the brand is expressed in minimal silhouette and modern sensitivity shaped with a touch of witness and projecting historical, cultural, and scientific stories each season. THE STUDIO K is developing three lines; Collection line, Navy and Capsule line. Since launching of the brand in 2006, THE STUDIO K has been actively participating in Seoul Fashion Week collection each year, and from 2012 to 2015, Hyejin Hong, the designer of the brand was nominated as top 10 designers of Seoul ("Seoul's 10 Souls") by Seoul Metropolitan Government. Hyejin Hong designed uniforms of global brand as FFRESH, bliss, Swarovski, and philosophy and who is known for her close friendship and partnership with celebrities in Korea, designed costumes for K-pop stars, as well as expanding her area of fashion by in charge of visual directing K-pop stars.