An emerging brand launched in November 2015, UnitedWood is a contemporary womenswear brand that creates accessible high quality ready to wear using couture and eveningwear techniques. Its organic name reflects the brand’s eclectic sensibilities which fuses modern elegance with edgy femininity. UnitedWood is founded and designed by Jonathan Cheng and Voon Lai. Their diverse backgrounds in fashion, couture, architecture and art come together to create wearable statement designs that define a sophisticated and potent sense of individual style. This style is showcased through an exquisite range of standout feminine dresses and separates, offering transitional and red carpet pieces crafted from quality fabrics at midrange price points. Inspired by couture and architecture, the brand’s aesthetics embrace structure, silhouette and grace. Contrasting the classic with unexpected details, the hard with soft silhouettes whilst always projecting elegance stay true to the core philosophy of UnitedWood. Deft use of rich textures, intricate fabrications and finishings create desirable pieces that women adore. The UnitedWood woman is elegant, sophisticated and artistic. Since its inception the brand has become a celebrity favourite with Hong Kong and Taiwanese stars the likes of Myolie Wu, Prudence Liew, Kay Tse, Tiffany Hsu and Annie Liu. London socialite and It Girl Lady Kitty Spencer, niece to the late Princess Diana was spotted wearing UnitedWood at the British Film Institute Gala in London. The label’s debut collection has been immediately picked up by Harvey Nichols Hong Kong and the label can be found in other select stores in Taiwan, China, Macau, South Korea and Italy. UnitedWood is also stocked in American online fashion and style portal ShopBop.